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Ultimate Support Showcases New Branding and Booth at the 2008 Winter NAMM Show.
January 27, 2008, Loveland, CO - Ultimate Support, the world’s leading innovator of music accessories, attended the Winter 2008 NAMM Show in Anaheim, CA (the annual global music products industry trade show), introducing a new booth and branding theme. The structure was a component of the new marketing campaign being introduced throughout Ultimate Support's marketing collateral including literature, website and packaging. The new look and feel reflects the strength, durability and beauty of this premium brand, and is positioned to maintain and build upon Ultimate Support's thirty year legacy while moving forward into its fourth decade.
At the January trade show, Ultimate Support impressed retailers, reps, media and musicians alike with the new branding, booth and introduction of over 40 new products. "We approached this year's show as Ultimate Support's big party," says CEO Mike Belitz. "After the sale of the company last 2007, it was extremely important to pull out all the stops, demonstrating to the industry that Ultimate Support is back and stronger than ever. This is the new face of Ultimate.”
Since its inception in 1977, Ultimate Support Systems has become the premium accessory choice of the pros, dealers and consumers alike, by offering user-driven designs and support products—accompanied by superior customer support—geared to meet the ever-evolving needs of musicians, sound contractors, venues and recording studios. Ultimate Support’s artist roster includes chart-topping acts from Tim McGraw to The Killers to Buddy Guy; it is the official accessory company of the House of Blues and Hard Rock Live Orlando, and throughout six seasons of American Idol on Fox, Idol performers have repeatedly depended on the same Ultimate Support One-Hand Microphone Stand. Additionally, Ultimate has forged strategic, OEM manufacturing/design partnerships with numerous industry corporations such as Roland, Yamaha, Bose, and JBL.
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